I really like Adam Neely’s YouTube stuff as a bass player, and failed muso. His latest video, though, is an interesting reflection on his 14 years as a YouTubing musician.
He charts his changing approach to using the platform from charming early-doors stuff in 2006 to the thoughtful, extremely popular material he does now.
He makes some really interesting points about the role of storytelling and the open-ended, participative nature of learning on YouTube as opposed to more formal methods.
I also like his definition of his role as “musical communicator” in the same way that people like Bill Nye, Alice Roberts, etc etc.