Screengrab from OK Go video

OK Go – creativity and pushing the limits of one-shot promos

OK Go have released a new video this week. It seems OK GO aren’t really a rock band now instead becoming a video collective who write their own musical accompaniments. I mean that in a good way. They seem to pour as much creative effort into their promos as they do their music.

This, in the very best sense, is truly exuberant, joyful chaos!

Update: Video removed from YouTube. Try here.

It’s a neat example of creativity meaning working within a set of constraints. What sort of video could you produce if all you had was a band, a plane, 2 acrobats, some plastic balls?

Handily, they’ve given a fascinating breakdown of what went into producing it.

If you like that…

You can see more of OK Go’s videos here. They seem to have a thing for elaborate one-shot masterpieces.

Image: By OK Go – RGM18, CC BY-SA 2.0,

 

 

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